Its Monday November 17th and Adobe MAX starts at Moscone West in San Francisco.
Actually, like most conferences these days it started a day before the official day. Yes, Adobe MAX did have a pre-conference on Sunday and many attendees took advantage of the training opportunities.
However, the big start (a.k.a. the keynote) is only this morning and is actually going on as I write this post. Details on the keynote will come a little later today but you can see what the hall looked like just before it started.